When was the last time you had a Slurpee?

As 7-Eleven began entering markets throughout Virginia and the Carolinas, I was tasked with helping get the word out for dozens of new 7-Eleven stores. This included writing for Facebook event pages and digital ads, coordinating grass roots initiatives, organizing charitable donations, and writing and managing the distribution of PR materials.

In addition to it’s grand opening (read the story from NBC 12 here), the Walmsley, Virginia location introduced 7-Eleven’s brand new fried chicken restaurant concept, Raise the Roost Chicken and Biscuits. To promote the new location and give back to the community, I coordinated a food drop off to the local VA hospital and a public relations campaign around it.

After hearing the Walmsley story, CBS 6 reached out with another opportunity with Feed More and Mission from the Heart. I coordinated a press response in time for the 6 o’clock news (about 4 hours). I would later learn that word of this triumph made it all the way to the desk of Joe Depinto, President and CEO of 7-Eleven.