She said, “Oui!”

Thirsty Nest, a wine registry created by the people at Wine Enthusiast, held a ledd-generation sweepstakes in which twenty brides and their bridal parties could win THE best bachelorette party ever. Other partners in the wine and wedding industries included Kleinfeld Bridal Party, Alex and Ani Jewelry, and Lunetta Wines. But the executives of Wine Enthusiast, to this day, rave about Château Auguste.

Having worked with the importer to position Château Auguste as a brand who believes rosé season isn’t just a time of year, it’s a lifestyle centered around celebration and taking one’s fun seriously, I knew this partnership was an excellent match. The wine was in desperate need of an email list, and a lead- generation sweepstakes with well-known brands was the perfect opportunity. I designed a campaign which included social media and engagement at the event itself.

With the names gathered from the sweepstakes, Château Auguste was able to email consumers for the first time ever and exploded on social media. The connections made through this partnership have also created opportunities for their importer who is striving to increase the wine’s distribution.