The Kitchen Experts

I helped Cabinets To Go reposition themselves as experts in “Dream Kitchens” as a whole rather than simply a cabinet retailer. I also spotted an opportunity to capture new audiences with aspirational content. My strategy pushed a new audience further down the sales funnel.

In order to bolster the natural search for Cabinets To Go, I implemented and curated a new blog, The Corner Cabinet. In addition to contributing to SEO, this blog affirmed Cabinets To Go as the dream kitchen experts and gathered aspirational customers. I designed and contributed content to a plan based on seasonal moments, merchandising goals, and SEO initiatives.

This content was further expanded through a “Sunday Style” social media and email campaign as well as through a Pinterest which sees 1.6 million monthly views (an engagement increase of over 300%). The “Sunday Style” email campaign had a 30% open rate and is the second most effective bridge to the blog after organic search.

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