Keto Lovers, this One’s For YOu

Flackers Flax Seed Crackers are one of the healthiest snacks out there. And they’re delightfully crunchy. Prior to this partnership, I had worked on the account to define a brand voice, launch digital advertising to drive online sales, and refine their customer segmentation with research and learnings from the digital ads.

When Flackers Crackers was approached by KetoKrate to be a part of their monthly keto-centered snack crate, the primary benefit for Flackers was that Keto Krate would purchase the product. It was a sale. Seeing a huge opportunity to drive even more traffic and sales, I developed a content strategy that utilized the KetoKrate brand affinity, involved influencer content, web graphics, social media, and much more to amplify the Flackers message