Take Home a Local Legend

As the oldest craft brewery in Virginia, Legend Brewing Company has a reputation in Richmond for being the old dog who can’t learn new tricks. It was often written of as “your dad’s beer”. After working with Legend Brewing for several months, I got to know what masters of brewing they are and just how much fun they could be. (Did you notice the Grateful Dead reference in the Hazey Days can above?)

Working closely with the pub team, I helped Legend utilize social media to hone in on their brand voice, to accept who they are and embrace it. Once they stopped trying to change who they were, they were able to bring their own unique “cool factor” to the forefront. Through social media, I helped Legend reach new audiences, maximize their beer releases, and persevere through the COVID-19 pandemic.

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