Comfy fit. Comfy feel. Comfy price.

Sheets that stay on…..no matter what happens in bed.

LinenFit was a brand new direct-to-consumer sheet company that needed to stand out against Goliath competitors like Buffy, Brooklinen, and Boll and Branch. Thankfully, LinenFit sheets had one amazing and unique feature – the fit. The sheets fit any mattress, never slide off, and are the #1 easiest sheet to put on.

I had tons of fun developing a cheeky and down-to-earth brand voice that you could feel comfortable talking to, especially about what goes on in the bedroom. At times it could even be a little shocking, which helped differentiate the brand in a saturated market.

To help bring it to life, I wrote every bit of copy for the website. So, if you’re like me and fed up with wrangling fitted sheets, you should definitely check it out. The site ingrains in the reader’s mind why LinenFit is so unique and includes the brand’s story and a bedding tips blog.

Read here.